Living, playing and creating in Zagreb.

1. Mar 2026 - Present

   Product Designer · Contract

   Bre3ze Ltd.

   • Design an iOS app that field engineers use every day.
   • Fit it to the Salesforce back office it runs on.
2. Nov 2025 - Present

   Owner · Self-employed

   CROFILE - digital studio

   • Websites, apps and branding for small businesses, from first sketch to launch.
   • I design and build them myself, with AI as my coding assistant, so clients get a working product, not just a design.
3. 2024 - 20251 yr 9 mos

   Product Designer

   Monotech Solutions Ltd.

   • Designed the player experience for live casino, Plinko and sportsbook.
   • Built the design system from scratch, based on Atomic Design, and kept it organized as the product grew.
   • Wrote docs that designers actually wanted to read, tied to how the components were really used.
   • Tracked how features landed with players and used what I learned to push for better design decisions.
   • Ran workshops that got product, engineering and design on the same page.
4. 2020 - 2024

   Product Designer

   SonoIT Ltd.

   • Worked on B2C mobile apps customers used every day, and the internal tools that kept the operation running.
   • Turned dense back-office workflows into screens operators could figure out on their own.
   • Merged CRM, customer support and the call center into a single platform, so agents could help people instead of juggling tools.
5. 2010 - 2020

   IDB Mobile Technology Ltd.

   1. Design Team Lead

      2013 - 2020

      • Led a team of four designers across several product streams.
      • Set up design processes where there were none, so the team had a repeatable way to handle responsive web and admin work.
      • Designed back-office systems that had to work at scale. The operators using them couldn’t afford confusion under pressure.
      • Worked closely with the CEO and HR on hiring designers, team structure and performance reporting.
      • Onboarded new designers and ran design thinking workshops for the wider team.

   2. Senior UI Designer

      2010 - 2013

      • Owned the whole design process, user flows and final visuals included.
      • Also took on motion and marketing, including campaign visuals that had to work across formats and grab attention fast.
6. 2008 - 2010

   UI Designer & Front-End Developer

   Art Revolt Ltd.

   • Design and front-end were one role here, so I saw products through from concept to release.
   • Wrote front-end code in HTML, CSS and JavaScript, so I knew the real constraints and could work with developers as an equal.
   • Doing both made handoffs faster and cut down the back-and-forth.
7. 2004 - 2008

   Content Manager & Digital Designer

   Human Interaction - Burza Ltd.

   • Started out in digital content and campaign production, where I learned to communicate visually across formats.
   • Did motion, banners, email and social content. It gave me a broad base before I moved into product.
   • Took campaigns from brief to final delivery, so I got used to thinking about the whole thing early on.

• UX/UI design
• UX research
• User flow & journey mapping
• Design system architecture
• Design system documentation
• Design leadership
• Cross-functional collaboration
• UX workshops & facilitation
• Web & product analytics
• Motion design
• Graphic design
• Front-end development

Selected work →